Sunday, April 13, 2008

Fun: Onion Tells Truth, Again

The Onion gets a scoop, and they probably know it:
Sabra Hummus: Cedar's Hummus Lacks Experience Necessary To Become America's No. 1 Hummus

NEW YORK—Sabra Hummus blasted rival Cedar's Hummus Monday for lacking the ability, competence, and texture that Americans deserve from their hummus. "People of this country don't want some flash-in-the-pan hummus," said Sabra chairman Yehuda Pearl, adding that Sabra's strong coalition of mashed up chickpeas, sesame tahini, lemon juice, and garlic is virtually unbeatable. "When it's 3 a.m., which hummus do Americans trust for their pita chip–dipping? Some new hummus that makes a lot of promises about taste, or a hummus with over 20 years experience serving the American people?" Critics of both brands say that Sabra and Cedar's are essentially the same, offering citizens no difference in flavor, protein content, and quality
Hummus anecdote: Back in 1991, after living in Israel for a few months, I began to get addicted to hummus (as anyone who lives in Israel for a while will understand). I lived in Efrat, which in '91 was a itty-bitty town that had expectations of grandeur. As proof of the grandeur, they had a real sized supermarket in the center of town, probably the only supermarket south of Jerusalem until you got to Be'er Sheva. Anyway, I would get supplies at the supermarket for my "meal supplements" (the food at my yeshiva was so bad that I actually took to fasting so I could break the fast on real food). The hummus that was exclusively sold at the supermarket, in enormous tubs? Sabra.

2 comments:

ptjew said...

Hey there what is the difference between delusions of grandeur and expectations of grandeur.

JC said...

Hey there what is the difference between delusions of grandeur and expectations of grandeur. Whether you actually achieve the grandeur.

In 1990, when I lived in Efrat, the city elders talked about how they purchased/acquired 7 hills and were going to settle all of them. Each hill was named after one of the 7 Biblical species of fruit (Deut 8:8). Cutesy, but a good way to remember.

In 1990 they settled 2 and a quarter hills (Rimon, Gefen, and a bit of Dekel). When I came back in 1995 they expanded to 6 of the hills and now, I believe, they have all 7.