Showing posts with label For Dummies. Show all posts
Showing posts with label For Dummies. Show all posts

Friday, September 11, 2009

Dummies Update

As mentioned here and here, I find the Dummies Books - and their co-morons, the Idiots Books - to be an unnecessary insult on the reading public. I'm sure it started out as irony ("Boy, I am such an idiot that I will go out and educate myself, as idiots often do") but it adds a demeaning layer of condensation to our discourse. And surely it affects business: like Cliff's Notes, the books are brightly colored, instantly recognizable, and they broadcast the message: "please mock me for trying to learn something!"

My solution - and if I ever own a printing press, this is what I'll do - is to have the same type of books and call them either "Primers" or "Handbooks" and have nice covers. Ah well, they're laughing all the way to the First Dummies Bank while I'm still in grad school.

That ranted, here's the latest entry for my ire: The Complete Idiot's Guide to Verbal Self-Defense" My guess? The first chapter is to apologize for the book title.

Tuesday, November 13, 2007

Dummies Update

OK. Here is the worst title of them all:

Depression for Dummies.

It'd be funny except I've known a few people who've attempted suicide in my time as a professional...

For Dummies

I really can't stand the title conceit for the "_ for Dummies" book. I guess it was cute for the first 15 minutes, and maybe it still helps give people a good shot of modesty. But, yeah, really? It's just insulting. And there have been some good authors who write these books and yet who can read a book that says "Judaism for Dummies/Complete Idiots."

An example of the absurdity of the Dummies books is this one: "Endometriosis For Dummies" Let's be serious here: how many people are not, uh, "dummies" when it comes to this topic? I have no idea what it is, and I'll be damned if I'll let an arrogant yellow book call me stupid.

Update: It can also lead to some VERY insulting titles, like this here "Alzheimer's for Dummies" or "Baby Names for Dummies" (e.g. my favorite? Moron P. Mouthbreather III) or its followup "Infertility for Dummies" (doesn't that just break the ice for a crushing emotional burden? "Here ya go dummies... kinda glad you can't breed!")