The only TV I watch is (a) live sports, or (b) the ESPN/NFL network (everything else is off commerical free steaming Netflix). So the main commercials I see are geared for men, which means (a) insurance, (b) cars, (c) crazy medications, and (d) beer.
Like most people, I think the Geico commericals are very good, a quite memorable. Their ad execs must have superpowers or something, because I'd say it's one of the best campaigns of the past 10-15 years. So much so that when my wife and I first got a car, we went with Geico.
Here's the problem: they sucked.
We found this out when some idiot hit our parked car in a parking garage. Geico had the car fixed with authorized mechanics who messed it up so badly, repeatedly, that we had to get a new car. And new insurance.
As a result, while I can enjoy their commercials, I know they put way more money into their ads than into their service/product.
Thursday, October 31, 2013
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