Not bad. Not nearly as bad as the business it did. Ironically, after this movie tanked, the pundits claimed it was because nobody wants to see 'boat-adventure' movies. Then "Pirates of the Carribean" and "Master and Commander" made (ahem) boffo box office. So what gives?
Basically, it's cuz it's rated PG. G movies are very lucrative. G cartoons especially so. Why do PG?!
Animated movies (especially Pixar) are very expensive. If the PG is from gross-out humor (like Shrek) then you'll get an adult audience (I wouldn't show Shrek to a small kid). But if the PG is from adventure and frights, then you have no kids and not enough stoner adults.
G movies make so much money because hard-working latchkey babies need to be entertained by their nannies and divorced dads. Voila! G movies are a painless afternoon of not having to speak to the kid.
Anyhoo, I liked the film (I suspect I was the target audience). I didn't appreciate that they made Sinbad, of the Arabian Nights into a Greek. But thems the PC apples.
Friday, December 12, 2003
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